How to Pitch EV Salary Sacrifice to Your Employer

How to Pitch EV Salary Sacrifice to Your Employer

Want your employer to offer EV salary sacrifice? Here's how to make a compelling case.

The Employee Pitch Template

Email Template

Subject: Employee Benefit Proposal - EV Salary Sacrifice Scheme

Dear [Manager/HR],

I wanted to bring to your attention an employee benefit that could be valuable for our team: an EV salary sacrifice scheme.

What it is: A tax-efficient way for employees to lease electric vehicles, saving 30-60% compared to personal leasing.

Benefits for [Company Name]:

• Zero cost to implement
• Employer NI savings of 13.8% on each participant
• Strong employee attraction and retention tool
• Demonstrates sustainability commitment
• Minimal administrative burden

How it works: Providers like Octopus EV, Loveelectric, and The Electric Car Scheme handle everything - from setup to ongoing management.

I'd be happy to arrange a no-obligation call with a provider. Would you be open to exploring this?

Best regards, [Your name]

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Key Points to Emphasize

1. No Cost to Business

• Free to set up
• No ongoing fees
• Provider handles everything

2. Business Saves Money

• Employer NI savings on sacrificed amounts
• Typically £500-£1000 per employee annually

3. Competitive Benefit

• Major corporates offer it
• Attracts and retains talent
• Costs business nothing

4. Easy to Implement

• Provider does the heavy lifting
• Simple payroll integration
• Minimal HR time required

5. ESG Benefits

• Measurable carbon reduction
• Demonstrates environmental commitment
• Supports net-zero goals

Handling Objections

"We're too small"

• Schemes available from just 1 employee
• Octopus EV: 5+ employees
• TECS: Even sole directors

"Sounds complicated"

• Provider handles setup
• They manage employee queries
• Simple monthly payroll deduction

"What if someone leaves?"

• Standard policies in place
• Employee responsible for vehicle
• Clear exit procedures

Follow-Up Actions

1. Send the email - Short and focused
2. Provide comparisons - Share provider links
3. Offer to research - "I can get quotes"
4. Suggest a call - With provider, no commitment

Success Rate

Many employees successfully convince their employers because:

• The business case is strong
• It costs the employer nothing
• Modern providers make it easy
• It's a valued benefit